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Introduction
Core competence has been a useful tool for organizational strategists since it first appeared in the 1960s. It was defined by Andrews (1971, p. 46) as "what the company can do particularly well", and an earlier paper by Ansoff (1965, p. 105) called it a "common thread". Ansoff (1965, p. 105) described business competencies as "a relationship between present and future product markets which would enable outsiders to perceive where the firm is heading, and the inside management to give it guidance". A significant study of core competence was carried out by Prahalad and Hamel (1990, p. 82), who characterized it as the core system that "provides nourishment, sustenance, and stability".
The experiential study of marketing capabilities is also been given increased attention in the academic literature (Blesa and Ripolles, 2008; Ribeiro et al. , 2009; Tsai and Shih, 2004; Vorhies and Morgan, 2005; Weerawardena, 2003). Marketing capabilities use a substantial and optimistic view of customers' satisfaction, which eventually indicates a superior organizational performance in terms of sales, profit and competence (Santos-Vijande et al. , 2012).
The aim of this paper is greater understanding of digital technology and its influence on design innovation management capability, which leads to a company's growth. Moreover, this study highlights how information quality and its antecedents (information about integrated promotion, product pricing and transactions) in co-operation with service convenience and its antecedents (integrated information access, order fulfilment and customer service) provide a greater understanding of the influence of digital technology on design and innovation. Resource-advantage theory will be adopted to examine the relationship between information quality, service convenience, digital technology, tangible/intangible assets, marketing capability and core competencies. This research evaluates the relationships between these constructs to gain more insight and clarification of the factors related to core competence.
This paper contributes to the growing literature on digital technology and devices which provide insight into innovation. As claimed by Dewett (2003), technologies provide workers with access to original information by permitting them to link up with peer repositories and with information experts. Digital technology contributes to innovation and management capability, which leads to the growth of small- and medium-sized enterprises (SMEs).
The literature of technology adoption delivers an understanding of how informed government policies could help SMEs to achieve both...