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IN MY CONVERSATIONS WITH BUSINESS OWNERS, it's become clear to me that folks generally fall into one of three categories in their approach to marketing: Do it yourself (DIY), Do it for me (DIFM) and Don't give a flip (DGAF). It's become so common and consistent, in fact, that I've made a game of trying to guess which kind of person I'll be talking to before meeting with them, based only on a quick review of their Website. The criteria are pretty simple, and I'm getting pretty good at the game.
If I visit your Website and see that it's running on a badly configured framework such as WordPress with misaligned buttons, broken image links and a loud, flashy color scheme, I can say, with some degree of certainty, that you are a DIYer (at least I hope you didn't pay someone to do that for you). Conversely, if I see a beautifully designed Website with a well-planned structure, layout and functionality that is full of soulless, corporate-speak...