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Copyright INFOREC Association 2016

Abstract

In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business performance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.

Details

Title
E-Commerce Performance. Shopping Cart Key Performance Indicators
Author
Muntean, Mihaela I; Târnaveanu, Diana; Ion, Alina Raluca
Pages
62-71
Publication year
2016
Publication date
2016
Publisher
INFOREC Association
ISSN
1453-1305
e-ISSN
1842-8088
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
1825869185
Copyright
Copyright INFOREC Association 2016