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Note: Software-as-a-service vendor Salesforce.com is introducing a number of new services to enable companies to use social networks to understand their customers and their employees, as well as to improve their businesses. The "social enterprise" was a big theme pushed at this week's Dreamforce 2011 conference in San Francisco. While the company is developing new services to use social networking tools in order for companies to be competitive, a survey of attendees shows that some still have reservations about the practice.
Software-as-a-service vendor Salesforce.com is introducing a number of upcoming new services to enable companies to use social networks to understand their customers and their employees, as well as to improve their businesses. The "social enterprise" was a big theme pushed at this week's Dreamforce 2011 conference in San Francisco. While the company is developing new services to use social networking tools in order for companies to be competitive, a survey of attendees shows that some still have reservations about the practice.
Salesforce CEO and Chairman Marc Benioff compared the revolutionary impact of social media on business to the revolutionary impact of social media on dictators during this year's Arab Spring uprisings. In his keynote, he showed photos of protesters in...