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Abstract: The tourism sector generally has features such as labor intensive, simultaneous production and consumption, and inability to store the product. Due to these features, the human element has great importance and role in terms of both production and business profitability. The main purpose of this study is to examine the effect of organizational pride on job satisfaction in terms of tourism sector employees. The research was carried out by survey method on 392 personnel in five-star the hotels in Antalya region. The results of the correlation analyses showed that it was determined that organizational pride and its sub-dimensions had a positive and low-level relationship with job satisfaction and its sub-dimensions. According to the results of the multiple regression analysis, it was concluded that the emotional pride dimension, which is one of the sub-dimensions of organizational pride, has a significant effect on job satisfaction and its sub-dimensions.
Keywords: Organizational Pride, Job Satisfaction, Tourism, Hotel Management, Employee
JEL: M10, M12, M19
Received : 28 December 2022
Revised : 30 March 2023
Accepted : 11 April 2023
Type : Research
1.Introduction
Today, organizations are struggling in an intensely competitive environment to make a profit, maintain their existence and fulfill their social responsibility duties. In this environment, organizations have to use their resources effectively to increase their productivity. In all sectors, human resources are the most valuable resources that increase the effectiveness and efficiency of all other resources (Toker, 2007: 92; Gürkan et al., 2017: 132; Sökmen, 2019: 981). However, the importance of human resources in hotel businesses, which are included in the tourism sector, which is a labor-intensive sector, and which constitutes the backbone of the sector, is higher than in other sectors (Yılmaz et al., 2010: 90). At this point, job satisfaction of the employees is an important issue to both provide better service and reduce personnelrelated costs in hotel businesses where the customer- employee interaction is high (Çiftçi & Zencir, 2019: 132).
The success and survival of a hotel business are possible with customer satisfaction. This is only possible with the quality service provided by the employees (Tayfun & Tekbalkan, 2014: 64). Job satisfaction of hotel business employees is considered an important factor affecting service quality and customer satisfaction (Yeşilyurt & Koçak, 2014:304). According...