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ABSTRACT
The necessary assume for effective work of integrated rescue system is effective communication, which is the base assume for his work. Crisis communication is specific area of communication, which include external and internal progress of organization during crisis situations. Target of this communication is eliminated negative effect, which happened and inform public and all part with are stricken of crisis situation.
Keywords: crisis, crisis communication, integrated rescue system
1. Communication and Communication in Crisis
Communication is term which is used in many sciences. There are many views on it. We can define communication like process of transmission from one person (group) to another person (group). It is instrument which people use on communication. This instrument exists from the beginning of evolution.
Communication content giving and receiving information like influence on communicate persons. Communication is instrument, which has target. We can communicate by speech, by script, by picture, by dress, by custom, but silence too.
Communication process like process of change information has own regularity, instruments and conditions. Matulcíková (2002) present that communication process has following three conditions:
* Process includes min. two people.
* We must to have information, which is object of communication.
* We must to do transmission of information.
Except this view are many other scales of approaches from many authors to communication conditions, too.
Communication during the crisis is different from casual communication. In crisis situation we have to take in many fast resolutions and in this time we need information from communication process. This type of communication is irreplaceable.
Crisis communication is irreplaceable aspect in area of crisis management. If we don't have arrangements on the time to solve crisis, let us say if communication process abort it is hard to eliminate effect.
Crisis communication include how communicate organization with employee, like organization communicate out of organization and like communicate with environment and like organization communicate with media.
We can characterize like "change of information between responsible authorities, organizations, media, individuals and groups before special incident, during the special incident and after special incident" (Vymëtal, 2009).
In these days of information technologies we don't have problem in few minutes give information to media, which consequently distribute information to public. In the case of crisis communication we have...