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The effects of perceived scarcity on consumers' processing of price information
The effects of perceived scarcity on consumers' processing of price informationSuri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B.
Journal of the Academy of Marketing Science; New York Vol. 35, Iss. 1, (Mar 2007): 89-100.
DOI:10.1007/s11747-006-0008-y
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