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Abstract
Banking industry is one of major role player in Indian financial system using innovative delivery channel it is accessible to all with low cost. With the help of information technology banking sector growing day by day, banks are finding that a comprehensive online banking strategy is essential for success in the increasingly competitive financial services market. Due to technology advances and rapid growth of the internet, an online banking solution can be designed today that is more effective and less costly than the traditional branch banking. Banks have traditionally been in the forefront of harnessing technology to improve their products, services and efficiency. They have, over a long time, been using electronic and telecommunication networks for delivering a wide range of value added products and services. The objective of this paper is to enquiry the customer satisfaction towards online banking in Gautam Budh Nagar, Uttar Pradesh - Delhi NCR, what are problems facing by customers. The data used for the study both primary data and secondary data. I conclude that in all respects the customers are satisfied with their internet bank. Major concerns of customers include security and privacy because of the growing number of online frauds, cheating cases and hacking.
Keywords: Banking sector, Customer satisfaction, Delivery channel, E-Banking, Fund transfer
Introduction
Electronic banking is the series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. E-Banking is changing the banking industry and is having the major effects on banking relationships. Banking is now no longer confined to the branches were one has to approach the branch in person, to withdraw cash or deposit a cheque or request a statement of accounts. In true E-Banking, any inquiry or transaction is processed online without any reference to the branch (anywhere banking) at any time. Providing E-Banking is increasingly becoming a "need to have" than a "nice to have" service. The net banking, thus, now is more of a norm rather than an exception in many developed countries due to the fact that it is the cheapest way of providing banking services. E-Banking refers to the use of the Internet as a remote delivery channel for banking services. Such services include traditional ones, such as...