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Peer pressure among the youth is inevitable in educational and social settings. The role of parents and teachers is to create an awareness about positive and negative peer pressure and developing the skills to cope the negative peer pressure. The main aim of the study is to explore the peer pressure among the youth. For this, the investigators adopted survey research method. A standardized peer pressure questionnaire was used to quantity the data. For this study, the researchers have adopted systematic random sampling technique to collect the data from the youth population in Madurai. The collected data were analysed with appropriate statistical techniques and the results were discussed with previous studies on the topic. The researchers also made an appropriate suggestions and interventions to tackle the negative peer pressure and nourishing the positive peer pressure. The major findings are the youth in Madurai area have below average level of peer pressure, there is no significant difference between male and female youth and rural and urban youth in their level of peer pressure. The suggested strategies to cope negative peer pressure will be help the vulnerable youth to cope peer pressure in effective manner.
Keywords: peer pressure, youth, intervention strategies
Youth age begin from 13 years at school and it is a time of transition, including the gradual move from family-oriented to peer-oriented activities. Peer pressure is pressure from peers to behave in a particular way or not to behave in certain ways and it is almost universally recognized as one of the dominant characteristics of adolescent everywhere in the world. The right direction of peer pressure results a better outcome on the part of youth behaviour, participation in the society and in development of the nation as a whole but negative peer pressure also impact a lot in the productiveness of the youth in the society. The problem area of the study are interest areas of the educators, parents, adolescents themselves to become constructive in their education and in their social development. Its power and presence can be seen in almost every aspect of adolescent life: choice of dress, music, language; involvement in school or community affairs; and involvement with family. But despite the general recognition of the existence of peer pressure, it is...