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ABSTRACT
The impact of ICT (Information Communication Technology) hotel and hospitality industries has been widely recognized as one of the major changes in the last decade: new ways of communicating with guests, using ICT to improve services delivery to guest etc. The study tried to investigate the ICT Infrastructural Diffusion in hotels in Owerri, Imo State. In order to know the extent of spread, the study examine the current ICT infrastructures being used, the rate at which its being used and the factors affecting its adoption. The data collected was analyzed using SPSS Software and Regression model was estimated. The findings revealed that the rate at which hotels adopt and use ICT infrastructure is low and the most significant factor affecting the adoption and use of ICT is scope of activities the hotel is engaged in. It is therefore recommended that Government should increase the economic activities in the state so as to increase the adoption of ICT infrastructures.
Key words: ICT, Hotel Management, Adoption, Hotel ratings
1. Introduction
Information and communication technologies (ICTs) are necessary components of business culture. In today's world using ICT is no more distinctive characteristic by itself, only an effective and efficient usage can help in obtaining a competitive advantage.
When the right technology is available and it is correctly applied, a manager can obtain visible organizational benefits and is able to stimulate the growth of the company, in line with the market evolution.
The travel and tourism sector is known to be one of the world's largest and enduring industries. Its revenues support a significant proportion of the economies of many nations and it is one of the largest employers worldwide. Its contribution to gross national product, employment and regional development are well documented and, unlike many other sectors, it is forecast to grow in importance in the coming decades as leisure time increases. Tourism is acknowledged to be very information intensive. This sector is also open to the elements of the fragmentary developments in the information and communication technologies (ICT) field. The exchange of information is very important at every stage in the sales cycle of the tourism product or service. Information must be able to flow quickly and accurately between the client, intermediaries and each of...