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Tye, Larry. The Father of Spin: Edward L Bernays & The Birth of Public Relations. New York: Crown Publishers, 1998. 265 pp. $27.50.
The author uses Edward L. Bernays's life as a prism to view the development of public relations and its growing influence on American society. The book is based on interviews and primary sources, including Bernays's private papers, which became publicly available after his death in 1995 at 103. He was one of the first and most vocal advocates for public relations, an endeavor that today helps define society's choices and shape its political discussion.
Larry Tye, an environmental and medical journalist with the Boston Globe, began work on this book as a Nieman...