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"Fostering Creativity: Expert Solutions to Every Day Challenges"-Pocket Mentor Series By Dorothy Leonard Harvard Business Press, 2010, Pages: 80, 2195 ISBN: 978-1-4221-2893-0
Creativity is the consistent forefront in our culture today. It is the driving factor in today's global economy and essential to free enterprise. With such significance of creativity, people like Daniel Pink went on to coin the term 'conceptual age' and place it among other phases of e -recorded economic development of the world. Daniel Pink, in his book, A Whole New Mind: Why Right-Brainers WiU Rule the Future, shares the following ages,[l] the agriculture age (farmers), the industrial age (factory workers), the information age (knowledge workers) and the conceptual age (creators and empathizers).
What does the word 'creativity' exactly mean? Is it the same as innovation? Can anyone be creative? What are the tools and self- tests for knowing one's level of creativity as a manager? Fostering Creativity is a concise, but a great book diat attempts to answer all the above-mentioned questions in a simple yet powerful way. It is a part of a series of Pocket Mentor books that come from Harvard Business Press, offering solutions to the challenges that managers...