Content area
Full Text
Qual Quant (2014) 48:645657
DOI 10.1007/s11135-012-9792-2
Yen-Cheng Chen Tung-Han Yu Pei-Ling Tsui
Ching-Sung Lee
Received: 1 October 2012 / Accepted: 16 October 2012 / Published online: 9 November 2012 Springer Science+Business Media Dordrecht 2012
Abstract Governments in all over the world put great efforts on promoting domestic leisure and tourist activities, which leads to the enhancement of market potential and opportunities. Among all hospitality businesses such as restaurants, clubs, recreational villa, spa and beauty salon, international hotels is generating most percentage of prot in this sector. International hotels not only provide basic equipment and intimate service, but also emphasize on extreme quality of atmosphere sensation for customers. This study utilizes a two-step method with Delphi in the rst and fuzzy analytic hierarchy process (AHP) (FAHP) in the second phase. The rst phase is to collect information and knowledge to construct an AHP hierarchy to evaluate hotel atmosphere. The second phase incorporates a FAHP method to integrate experts knowledge and calculate priorities of criteria. This research provides insights of international hotel atmosphere evaluation and directions for future development of hotel atmospheres for decision makers.
Y.-C. Chen
Department of Cosmetic Science and Management, Mackay Medicine Nursing and Management College, Taipei City, Taiwan
Y.-C. Chen T.-H. Yu (B)
Graduate Institute of Business Administration, Fu Jen Catholic University, New Taipei City, Taiwan e-mail: [email protected]
P.-L. Tsui
Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taipei City, Taiwan
P.-L. Tsui
Department of Hospitality Management, National Taitung College, Taitung, Taiwan
C.-S. Lee
Department of Restaurant,Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City, Taiwan
A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model
123
646 Y.-C. Chen et al.
Keywords International hotel Atmosphere Analytical hierarchy process Fuzzy
Delphi
1 Introduction
Hospitality industry has become a major source and support of economic growth for many countries because of the recent development of Internet information, local hospitality infrastructure, human resources cultivation and transportation (Goss-Turner 1996). Hospitality cost is about one-third for average travelers around the world (Sharpley 2000). According to World Travel and Tourism Council (WTTC), tourisms direct contribution to GDP in 2011 was US$2 trillion and the industry generated 98 million jobs worldwide. Taking account of its direct, indirect and induced impacts, Travel...