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Revisiting the Wilsonian language of renewal
Harold Wilson's 1963 'White Heat' speech still has impact today because it challenged some of the very fundamentals of British socialism. It demonstrated that renewal was not only possible but also necessary, and so represented something of a watershed in Labour's evolution. Put simply, old agendas revolving around heavy industry and trade union rights verses a new economy that embraced the realities of an increasingly interconnected global economy were brought forward by the speech. 'Wilson did indeed seek to project an image of the Labour Party as a dynamic and modernising force' although 'this message was underpinned with a warning that economic decline and national irrelevance would be the inevitable consequence of a failure to adapt to technological change. There was thus an undercurrent of fear and foreboding in a speech that was otherwise characterised by its hopefulness and optimism' (Francis, 2013). It helped keep Labour relevant by kick-starting that debate in British politics, and by showing how the party could adapt to the onset of new technologies and ideas, whilst simultaneously connecting them to the changing face of the British economy.
As Ed Miliband continues remoulding Labour's economic and social vision through One Nation Labour, it seems fitting to look back at the role played by the speech in Wilson's renewal of the Labour party in the 1960s. Significant works on Wilson's political career have been produced by Ben Pimlott, Philip Ziegler, and Thomas Hennessey, illustrating the character, successes and failures of Labour's first post-Attlee Prime Minister. It is not my intention to revisit any of these, which are thoroughly explored in existing Labour scholarship. As a result I have chosen a more distinctive route to focus on his White Heat speech, through the presentation of a few thoughts on his use of rhetoric.
My objective is briefly to scrutinise the content of the speech at the time of delivery. I am purposefully shying away from the subsequent political realities because they are beyond the scope of classical analysis of specific rhetorical devices.
What is rhetoric?
To analyse the 'White Heat' speech, I use three classical rhetorical devices as identified by Aristotle, namely ethos, pathos, and logos:
To define briefly, ethos is the character and credibility of...