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History of the Mass Media in the United States: An Encyclopedia. Ed. by Margaret A. Blanchard. Chicago: Fitzroy Dearborn, 1998. 752p. $125 (ISBN 1-57958-012-2).
As mass media continues to have a powerful influence and impact on Americans, interest in the evolution and power of various media forms rises among students, scholars, and the general public. For readers not expert in the field of mass media, editor Blanchard, a scholar and professor of journalism and mass communication at University of North Carolina, Chapel Hill, and more than 260 well-qualified contributors provide the authoritative content of this one-volume massmedia encyclopedia. Mass media is defined as advertising, books, broadcasting, cable magazines, motion pictures, newspapers, photography or photojournalism, public relations, radio, and television. The volume covers both informational...