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Despite some ongoing raving from a fringe minority of attention seekers and professional refuters funded by the oil companies, most scientists now accept that climate change is a reality and that human activity is the root cause (Intergovernmental Panel on Climate Change, 2007; Jacques et al., 2008). Many scientists have worked tirelessly to ensure the science is solid, and each new study contributes to understanding the big picture. In all of this, scientists should be immensely proud. Global efforts to convince the general public that climate change is a reality and that our collective actions need to change have been much less successful. Perhaps this failure stems from the misguided notion that climate change is really only an environmental issue, not a social problem.
It seems that while the general public is now much more aware of climate change and its potential impacts than ever before, perhaps the majority believe that global warming is still in debate and that scientists are far from reaching a consensus. For example, a recent poll in the United States found that only 41% of respondents blame global warming on human activity. Even worse, despite some important success stories, there has been a global failure to respond with real reductions in carbon dioxide output. In 2008, a poll of 12 000 citizens in 11 countries, including Canada, found that only 47% were prepared to make personal lifestyle changes to reduce carbon emissions, which is actually a decrease from the 58% willing to do so in 2007. Canada signed and ratified the Kyoto Accord with strong public support, yet it has failed miserably in reaching even these modest goals (United Nations Framework Convention on Climate Change, 2009). The United States, on the other hand, signed and then promptly ignored Kyoto. Some European countries have led inspirational initiatives, and there are definitely some bright lights throughout the world, but globally we are losing the battle to control carbon output. Badly.
If the science of climate change is so compelling and the risks of maintaining the status quo are so overwhelming (Intergovernmental Panel on Climate Change, 2007), why is the message not translating into meaningful action? One reason, I believe, is that the scientists sounding the alarm are, in fact, part of the...