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Abstract
Digital communication has taken over the dominant form of classroom study. Using digital communication each day will help to gain knowledge, understand concepts and learn new ways of seeing the things around them. The two key components of our study are digital learning and digital marketing. Digital communication empowers new types of learning, development and deployment in all types of educational environment .On the other hand it also provides exposure and fantastic branding. The research paper provides a model comprising of digital learning and digital marketing in an academic institute. It also studies the benefits of this model for the internal and external end users. Keeping in mind the end goal to yield productive results, these instruments must be taken care of appropriately.
Keywords: Digital Communication, Digital Learning, Digital Marketing, Learning models.
Introduction:-
Technological advances has profoundly changed the way consumers buy products and services. Around the globe, the number of Internet users is approximately 2.1 billion in 2014 and is expected to reach 2.5 billion by the end of 2017. The rapid growth of Internet users globally provides a bright prospect for e-marketers. This study is an attempt to investigate the usage or satisfaction of the academic institutions in terms of use of digital communication for learning and branding. In addition, the study also focused on the student's perspectives towards digital communication in...