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THE INFLUENCE OF RELATIONSHIP MARKETING ON THE LOYALTY OF GENERATION Y AND GENERATION Z CUSTOMERS FOR ONLINE RETAIL BUSINESSES DURING THE COVID-19 CRISIS
Thaipradit, Kanokwan; Tantong, Phattarawan. Academy of Strategic Management Journal, suppl. Special Issue 5 Vol. 20, (2021): 1-10.You might have access to this document
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