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Information Architecture: An Emerging 21st Century Profession Earl Morrogh. 2003. Upper Saddle River, NJ: Prentice Hall. [ISBN 0-13096746-7. 194 pages, including index. $38.47 USD (softcover).]
The message that the attendees took from the 2003 STC Region 5 conference is that our profession is changing-rapidly. The keynote speakers eloquently discussed where the profession is moving: away from commodotized writing and toward a new evolving profession. One of them referred to this field as information architecture (IA).
Others in related fields are also recognizing this trend. Earl Morrogh, author of Information architecture: An emerging 21st century profession, says that he wrote his book
for an audience of American college students studying in the fields of information and library science, computer science, communications and...