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In the field of HIV prevention a popular model is the Information-Motivation-Behavioral Skills (1MB) Model. Fisher and Fisher (1992) first introduced this model to be used in changing risk behavior for HIV/AIDS. Since then, this model has been consistently used in the literature and has served a useful purpose in the field of HIV/AIDS. It has also been applied to other fields such as breast self-examination and motorcycle safety (Fisher, Fisher, & Shuper, 2009).
There are three constructs of this model. The first construct is information. The prevention information is directly related to preventative behavior. In the case of alcohol and drug education, this would be all the preventative information regarding the use of alcohol and drugs, including the types of drugs, effects of drugs, and approaches to drug prevention. According to this model, the more information the person has, the greater the likelihood of his or her indulging in preventative behavior.
The second construct of the 1MB model is motivation. Motivation is comprised of two types: (a) personal motivation to practice preventative behaviors, such as attitudes toward practicing specific preventative actions and (b) social motivation to engage in preventative behavior, such as having perceptions of social support. In the case of alcohol and drug education, personal motivation would be comprised of attitudes such as the benefits of not using alcohol and drugs, and the values associated with those benefits. Social motivation would comprise of perception,...