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Interimistic relational exchange: Conceptualization and propositional development
Interimistic relational exchange: Conceptualization and propositional developmentLambe, C. Jay; Spekman, Robert E; Hunt, Shelby D.
Journal of the Academy of Marketing Science; New York Vol. 28, Iss. 2, (Mar 2000): 212-225.
DOI:10.1177/0092070300282003
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