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Abstract
Information and communications of new technologies, has created the intelligence community and emergence this community has put a particular conditions facing the audience. One of proposed fields, is commercial advertising. Commercial advertising Brokers are trying beside use of the symbols, colors combination, with emphasis on principles and practices of internet advertising to use of the latest communication and media technologies for products introduce, to attract the audience tends than a product or service. They are trying to communicate with a wider audience that, familiar with their favorite via different ways and currently are trying to advertise products with this operating. Important factor in successful marketing and advertising strategies, is an understanding of consumer behavior. Consumer behavior involves people and what they purchase, why and how to their purchase and marketing and market. The emergence of the Internet as a new media in communication and advertising realm, has prompted researchers to carry out research in this field that two commonly used strategies include awareness and entertainment strategies and each of them will be selected depending on product complexity and customer behavior. That's why is important identify customers and consumers behaviors on the Internet advertising.
Keywords: Internet Advertising, Internet Advertising Strategies, Consumer Behavior, Internet Purchase
1. Introduction
Marketing communications includes various components such as : Sales promotion, public relations, direct marketing and advertising that advertising is an important component of marketing, especially e-marketing. (Strauss 2001) Marketing studies acts of seeks to identify consumption practices and consumers behavior pattern in order market and sales increase.
Advertising is done in two ways :
a) Offline advertising and through traditional media (TV, Radio, Magazines, Newspapers,...)
b) Online advertising (Web sites, Email, ...). (Solomon 1996)
Today, Internet is an important channel in marketing and advertising. This could be due to the ability of the Internet to reduce costs and easy access to online services also missionaries can easily have access to a lot of users and communicate with them in a low cost. (Lages 2004) Results of various studies have shown that beliefs and attitudes of people towards the internet advertising are internet two important factors in evaluate of internet advertising.( Wong 2010) also including significant benefits of internet advertising include : Two-way communication with the audience, Relatively low...