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Paul Rose Paul Rose Revenue Management Limited, UK, 54 pp., £7.43/$10.98, 2013, Volume 1, Edition 1.0, January (eBook)
Technological advances, consumer behavior and airline distributors' practices are recognized as the major influencing factors of airline revenues. The aim of this book is to identify the challenges and threats that such factors impose on airline reviews, as well as propose strategies that the airlines can adopt for addressing such problems. To that end, the book focuses on analyzing the topic of airline revenue integrity, which focuses on decreasing the revenue leakages of airlines. The book defines revenue leakage as 'the difference between the revenue that airlines expect from bookings and the amount they eventually receive'. The book does not represent a traditional academic book. It is written by a practitioner and it is addressed to practitioners. The author, Paul Rose, possesses numerous years of experience in airline management and airline distribution/sales. The book epitomizes and consolidates all his experience, knowledge and expert suggestions on the topic, and it presents its arguments in a very reader-friendly and easy way to understand. However, following the book's content requires the readers to have some basic knowledge about the following aspects: revenue management in airlines; online distribution of airlines; ticketing; and airline management principles such as six freedoms.
The book discusses the concepts of airline revenue integrity and airline revenue leakages within 10 sections that provide a very holistic...