It appears you don't have support to open PDFs in this web browser. To view this file, Open with your PDF reader
Abstract
This case study details a semester-long research project using an embedded information literacy instruction (ILI) approach using a two-part library instruction series. This program helped students learn how to conduct marketing research using licensed and free business intelligence resources in an introduction to marketing course to complete a semester-long, two-part marketing plan. The goals of this project are to strengthen students’ information literacy within a business context and to conduct marketing research using secondary data in the creation of a marketing plan for a popular franchise business. The embedded librarian approach contributed to grade increases between parts one and two of the assignment.
You have requested "on-the-fly" machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Show full disclaimer
Neither ProQuest nor its licensors make any representations or warranties with respect to the translations. The translations are automatically generated "AS IS" and "AS AVAILABLE" and are not retained in our systems. PROQUEST AND ITS LICENSORS SPECIFICALLY DISCLAIM ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES FOR AVAILABILITY, ACCURACY, TIMELINESS, COMPLETENESS, NON-INFRINGMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Your use of the translations is subject to all use restrictions contained in your Electronic Products License Agreement and by using the translation functionality you agree to forgo any and all claims against ProQuest or its licensors for your use of the translation functionality and any output derived there from. Hide full disclaimer