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Jordan Louviere is internationally recognized as an expert in choice modeling (commonly called conjoint analysis in North America). As patient choice and involvement in decision making have moved up the policy agenda, his work in developing and conducting choice experiments has been crucial in informing decision making in health and wider public policy. In collaborating with researchers from disciplines as diverse as health economics and astrophysics, he has drawn insights from a variety of contexts. Indeed, the work he has conducted with a veritable who's who of theoretical and applied researchers shows his status as one of the true pioneers of the field of human decision making.
Career
Jordan received his PhD from the University of Iowa, USA, in 1973. His career includes academic appointments at Florida State University, the University of Wyoming, the University of Iowa, the Australian Graduate School of Management, the University of Alberta, University of Utah, and, prior to his current appointment at the University of Technology Sydney (UTS), he was Head of the Department of Marketing at the University of Sydney (1994-99). Jordan is currently Professor of Marketing in the Faculty of Business at UTS and Director of the Centre for the Study of Choice (CenSoC), which he founded in 2003. The aim of CenSoC is to better understand, model, and predict decision-making and choice behavior by individuals and groups across a variety of disciplines, both public and private. As the Centre's success in attracting both public and private sector funding and in publishing in top journals became obvious, it was awarded Key University Research Centre status at UTS in 2006, allowing it more freedom to pursue a cross-disciplinary, primarily research, agenda. Last year it achieved the status of 'Tier 1 Research Centre,' one of only five such centers in the University, with additional core funding.
Jordan developed and pioneered the design and analysis of choice experiments. He used to teach stated-preference choice modeling and design of choice experiments with Moshe Ben-Akiva, Dan McFadden (who shared the 2000 Nobel Prize in Economics for his pioneering work in choice modeling theory and applications), and others in the annual summer short course in choice modeling that was held at the Massachusetts Institute of Technology (MIT).
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