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Abstract
The emerging Industry 4.0 technologies that are impacting the global economy also represent an extraordinary opportunity to increase customer value in the service sector. Indeed, the ongoing Fourth Industrial Revolution differs from previous technologies in three main ways: (1) technological developments overcomes humans’ capabilities such that humans or even companies are no longer controlling technology; (2) customers embrace life in new technology-made environments, and (3) the boundaries between human and technology become to be blurred. This document explains these novel insights and defines the key AI-related concepts linked to each of these three distinctive aspects of Technologies 4.0 in services.
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1 York University, Russell W. Belk Schulich School of Business-York University, Toronto, Canada (GRID:grid.21100.32) (ISNI:0000 0004 1936 9430)
2 University of Zaragoza, Department of Marketing Management and Market Research, Faculty of Economy and Business, Zaragoza, Spain (GRID:grid.11205.37) (ISNI:0000 0001 2152 8769)