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The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Authors: Norm Brodsky and Bo Burlingham Publisher: Portfolio, October 2008 ISBN-1 3: 978-1-591842-21-7 Pages: 256
Reviewed by Janelle Gordon
How can receivables help you survive today's credit crisis? Why is it better to have many small customers rather than fewer larger ones? How do small-business owners retain customers when the competition cut their prices? Is a sales mentality dangerous for business? Answers to these and several other questions that small-business entrepreneurs might encounter are available in The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. Written by Inc. magazine's "Street Smarts" columnists Bo Burlingham and Norm Brodsky, this thoughtful and informative guide is filled...