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How Kodak is using teams
The innovative use of teamwork at Eastman Kodak has not only helped the company to gain maximum benefit from the skills of its employees and wisdom of its customers but has also played a role in its winning a coveted Academy Award.
Eastman Kodak is using teams to:
- gain customer focus
- improve broader efficiencies
- restructure and reengineer work processes
- identify the best ways of operation and
- foster a spirit of cooperation and belonging.
Several of Kodak's team efforts began not only with customer focus but with customers as part of the teams. Such a product development team, comprised of top cinematographers and filmmakers, research and manufacturing engineers, and market specialists, produced the new EXR color intermediate film which won an Academy Award and gained the lion's share of the market for such film.
Teams have also been formed to meet temporary needs for identifying and improving efficiencies. In streamlining the company's annual report, a team incorporating three of the units involved in its production, as well as printers, graphic designers and postal workers, were able simply to redesign the printed report and save more...