- Preview Available
- Scholarly Journal
Make-or-Buy Decisions: Vertical Integration and Marketing Productivity
Anderson, Erin; Weitz, Barton A.
Sloan Management Review (1986-1998); Cambridge Vol. 27, Iss. 3, (Spring 1986): 3-19.
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.