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Management and Myths: Challenging Business Fads, Fallacies and Fashions Adrian Furnham Palgrave Macmillan Basingstoke and New York, NY 2004 172 pp. £18.99 (paperback) Review DOI 10.1108/09513550510576170
Management ideas related to total quality management, the learning organisation, management by objectives, benchmarking and business process reengineering are all examples of fads that slip in and out of fashion within the business community. Management fads and fashion have attracted much attention in recent years, with a burgeoning body of literature devoted to investigating the causes and impact of such trends, inclusive of special issues on management fashion in the Journal of Management History (1999) and Organization (2001). In addition to this growing academic literature, there is a specific body of literature dedicated to managers and to which Adrian Furnham's Management...