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Managing Radical Change: What Indian Companies Must Do to Become World-Class
By Sumantra Ghoshal, Gita Piramal, and Christopher A. Bartlett. New Delhi: Viking, 2000. 344 pages, hard cover, Rs 495 ($10.50).
Reviewed by Kai-Alexander Schlevogt, Australian Graduate School of Management (University of New South Wales) and Peking University, Beijing
Two widely recognized international business authors, Sumantra Ghoshal and Christopher Bartlett, along with Gita Piramal, one of India's best known business writers, are well equipped to examine the changing business environment in India. In Managing Radical Change: What Indian Companies Must Do to Become World-Class, they examine a country rapidly emerging as a new superpower. The objective of the book is improving the performance of all managers by learning from managers who choose to work in developing countries. The authors skillfully synthesize the current state of management knowledge in India, intersperse new management ideas with their earlier research (for example, Managing Across Borders: The Transnational Solution, 2nd edition, Harvard Business School Press, 1998) and show how Indian companies following a pattern of best practices have become outstanding global competitors.
The book contrasts the "satisfactory underperformance" of many Indian companies, defined by the authors as the eroding...