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Abstract
El libro se divide en nueve capítulos, que abordan diferentes aspectos entorno a un mismo eje: el marketing digital. En el cuarto capítulo, nos presentan a Google como agencia de publicidad, mostrándonos las herramientas más relacionadas con el marketing digital y la publicidad como AdWords, AdSense, YouTube, Google Web Designeer y conceptos como el remarketing. Además, nos explica el funcionamiento de las campañas de e-mail marketing y del marketing de afiliación.
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