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Abstract
In this study, communication ethics and social responsibility are considered. Besides, it addresses advertising ethics. This is followed by ethical implications of technology. In addition, green marketing ethics and social responsibility are discussed. Moreover, it illustrates green marketing and advertising. Finally, environmental social audit is studied.
Key Words: Communication Ethics, Social Responsibility, Advertising, Green Marketing
Introduction
Communication Ethics and Social Responsibility
Communicators encounter a decision of three functions: to speak, listen, or remain silent. Each function implies an ethical decision. Intention to disclose information, motives, or feelings to others inevitably involves an ethical mind. For example, some messages should not be sent, but like those sharing insider information with friends. To do so support certain people an unfair advantage in the marketplace. Distribute a rumor about an organizational change. Such actions appear to be less objectionable than insider trading. Men inevitably make ethical judgments in selecting the timing, subject, and mode of their communications. The press is able to both stimulate public opinion and mis-educate it. Then, we should see terrorists turned into heroes.
There are ethical considerations whether communicators select to speak, write, remain silent, or listen. Certainly, secrets may have detrimental effects on personal safety and ability to make wise decisions. Gossip and rumors seem to be an inevitable part of life. Managers always treat the information as yet to be confirmed. The information may be inaccurate. There is no mechanism for correcting the inevitable distortion. Rumors that McDonalds added worms to its meat content lowered sales. Communicators should have responsibility to expect at least some of the possible reasonable misinterpretations. The ethical organization ought to have a culture that signals its commitment. Various organizations routinely gather information for which they have little use. Organizations are able to eliminate problems by asking a simple question: is this information actually relevant to the current decision? Organizations may apply the methods used to gather information about competitors. Some companies purchase stolen documents. Organization loses monitoring information. The issues occur when information collected for one purpose is utilized for another purpose. Communicators ought to take care that their remarks are pertinent to the purpose at hand. All pertinent facts are used to bear on a decision. Fair communication needs to speak correct an inaccuracy...