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Marketing in the public sector: a roadmap for improved performance: Marketing en el sector público: Todas las claves para su mejora Philip Kotler and Nancy Lee, Pearson Education (Wharton School Publishing). Upper Saddle River (NJ). 2007. 332 pages (English), ISBN: 0-13-187515-9, Josep Chías (collaborator in the Spanish edition), Pearson Educación. Madrid (Spain). 2007. 519 pages (Spanish), ISBN: 978-84-8322-378-9
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