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Globalization, a phenomenon on the rise, is characterized by the free cross-border movement of individuals, technologies, and capital. It has far-reaching consequences for tourism, too, as it implies travel for leisure and business, and correspondingly, financial transfers between various nation states. It toke spreading of positive and also a negative influences from one country to the other countries, the bran new example is the world economy crises and it influence who have effect on our country too. International tourism is an economical activity which generates global revenues of approximately 733 billion USD. The arrivals from the international tourism have set an actual record, according to the WTO, there have been 846 million tourists, and the little part of that cake belongs to Vojvodina. Furthermore good tourism industry is a highly labor intensive industry and focus has been on tourism workforce. Permanent education through modern programs of education like distance learning, or the others offer solutions for problems on labor market in tourism which are result of the world economy crises, and transition in business environment of Vojvodina. Further research is needed to investigate this issue in more detail and on an individual basis for each marketing strategy to gain more detailed and meaningful results which should help to form specific marketing strategies for each tourism labor market.
Keywords: marketing strategy, the world economy crises, HRM, tourism in Vojvodina
INTRODUCTION
Globalization is often used as a term that should explain the process that causes a chain reaction, which results in reality lead to the events that caused one of the planets have a mass impact on society and all social issues and events in another part of the planet1. Contemporary trends in world economy marked by the globalization process, the phenomenon of the rise, which is characterized by free movement and exchange of people, technology, capital, goods and services and intellectual property. The result was a product of the revolution in information technology and telecommunications, increased affection of national governments to free trade and democratization of financial markets. The network becomes a key word that indicates globalization. Strong shock of globalization cause strong links between people that are reinforced quick flow of money and information on the huge distances.
Taking into account all these...