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The McDonaldization of Society: Revised New Century Edition George Ritzer. Thousand Oaks, CA: Pine Forge Press, 2004.
Without McDonald's to chew on, George Ritzer could not have a happy life. He must spend his entire life eating at one of the thousands of available outlets, observing the customers, and trying to figure out ways to save America (and now the world) from the evil of fast food emporiums. So far he has failed, but sociologists throughout the United...