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David Croteau and William Hoynes MEDIA/SOCIETY: INDUSTRIES, IMAGES AND AUDIENCES Sage, London, 2014, 401 pp ISBN 978-1-4522-6837-8 (paperback)
David Croteau and Wiliam Hoynes in the 5th edition of this book give us a brief elaboration of the media, media structures, media content, their effects and their connection with society. The influence between media and society is extremely intertwined with each exerting an influence on the other. In the era of traditional media in the first half of the 20th century, before technological inventions like the radio transmitter or the phonogram, it was impossible for media to reach a broad audience in every geographical point in the world. That happened in the last half of the 20th century with the development of mass media. Today we encounter new media technologies and the development of interactivity and network structures. Besides presenting the fundamental theories of media and their presumptions, the authors give special emphasis on the rapid development of technology and the media landscape which surrounds and affects us in our daily lives.
The book consists of five parts and each of them provides a thesis with examples in some specific area where media and society are connected. Part 1 presents a short introduction to the media world and journeys from the beginnings of the media's development with...