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Abstract
Over a period of time the competitiveness among the product and services has been measured not only by the performance of product or service but by the performance of supply chain in a global economy. Shrinking product life cycle, product differentiation, diversification in customer requirement lead to supply chain management for competitive advantages. In fact pursuit of such competitive advantage might explain the reasons of mergers and acquisitions. Distributed network configuration, market dispersion, product structure and operation strategies favor mergers and acquisitions. Mergers and Acquisitions play a critical role in supply chain functions that help to design, build, move, store and sell the product and services with greater speed and economy. The present study explores the enhancement of supply chain competitiveness in case of mergers and acquisitions to make supply chain more effective. The recent mergers and acquisitions have more clear focus on supply chain efficiencies with managerial aspect of global supply chain. The research tends to explore perspectives that give insight on supply chain synergy in case of mergers and acquisitions.
Keywords: Mergers and Acquisitions, Supply Chain Management, Supply Chain Competitiveness, Synergy
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1. Introduction
The business world has seen many changes from craft to mass production, then mass to lean and then lean to agile. The development happened to cope up with the dynamism of market created by various factors from time to time (industrialization, globalization etc.). In such a global market environment, companies need to be flexible, efficient and responsive. The concept of supply chain management is to achieve all these with effective enterprise integration. Supply chain is network of services, material and information flow that links a firm?s customer?s relationship, order fulfillment, supplier relationship processes (Krajewski, Ritzman and Malhotra 2007). It not only includes manufacturer and supplier but also warehouse, transporters, retailers and customer itself. The various functions performed by supply chain include new product development, marketing, operations, distribution, finance and operations (Chopra and Meindl 2004). All the activities, e.g., choosing supplier for the raw material, delivery of raw material, production process, i.e., converting raw material into semi-finished goods and finished goods, packing and distribution to the wholesaler to retailer and then satisfying the demand of customer by means of product and services together...