Millennials and Post Millennials: A Systematic Literature Review

Abstract

The purpose of the study is to investigate into the research conducted on two young generations i.e. the millennial generation and the post millennial generation in the subject field of business and management. The study takes into account the research conducted from 2010 to 2020 from the Scopus database. Bibliometric analysis is adopted to determine the progress on the study of millennials and post millennials, while identifying the most productive authors, institutions and countries. The results depict a concentration of these studies in developed markets like the USA, Australia, Canada and United Kingdom. India and China are also not too far behind in their contributions. There was seen a dearth in research in emerging markets, which is essential and creates a need for further research to be conducted across different geographical locations. The study contributes to the existing field of knowledge on millennials and post millennials.