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Details

Title
Myers and Mead, "The Management of Marketing Research" (Book Review)
Author
Darden, William R
First page
110
Section
BOOK REVIEWS
Publication year
1970
Publication date
Winter 1970
Publisher
University of New Orleans, Division of Business and Economic Research
ISSN
0026-6418
Source type
Scholarly Journal
ProQuest document ID
1295896662