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PAUL HAWKEN, AMORY LOVINS, L. HUNTER LOVINS NATURAL CAPITALISM - CREATING THE NEXT INDUSTRIAL REVOLUTION (1999) (Little, Brown and Company, USA Pages 3 96; Price :US$ 17.95)
Inasmuch as technological growth and scientific advancements are entering new frontiers, emphasis towards environmental factors has largely been ignored. Natural Capitalism seeks to awaken industries from this ignorance. The authors have presented an epoch-making and pioneering paradigm that exhorts industries to transform its conventional outlook about how business is done.
In the words of the authors,
A key element of this theory was the idea that the economy was shifting from an emphasis on human productivity to a radical increase in resource productivity. This shift would provide more meaningful family - wage jobs, a better worldwide standard of impact upon the environment . . . In all respect, Natural Capitalism is about integration and restoration, a system view of our society and its relationship to the environment, that defies categorization into sub disciplines.
Towards this end, the authors emphasize that although, because of the industrial revolution, industrial sector is booming and reached pinnacles of success and accumulated human-made capital, natural capitalism (on which civilization depends to create...