Content area
Full Text
Submission: 8/8/2021
Revision: 9/13/2021
Accept: 9/29/2021
ABSTRACT
The article deals with the peculiarities of formation of competitive strategy of the enterprises of flour-milling branch of Ukraine. The paper substantiates the necessity to determine the stage of the life cycle of the industry in the process of formation of the competitive strategy. The market analysis of flour-milling industry of Ukraine is carried out on indicators: size of the market, commodity nomenclature, buyers and their behavior, raw material base and intensity of competition. The paper determines that the flour-milling industry of Ukraine is at the stage of growth and has a number of tendencies, such as: decrease in sales volumes, increase in export volumes, standardization of products and average level of competition intensity. The following stages of the life cycle of the industry are studied: introduction, growth, maturity and decline. The paper proves the necessity of distinguishing the stage of renewal in the life cycle of the industry, which is implemented on the basis of modern technologies. The practical significance of the research consists in developing recommendations for choosing a competitive strategy of the flour mill enterprise in accordance with the stage of the life cycle of the industry. The enterprises of the flour-milling industry of Ukraine, in accordance with the stage of the life cycle of the industry are recommended to form competitive advantages on the basis of the concept of "lean production".
Keywords: competitive strategy; competitive advantage; competition intensity; industry life cycle; flour milling industry; the concept of "lean production"
(ProQuest: ... denotes formulae omitted.)
1.INTRODUCTION
It is a well-known fact that flour is one of the main food products of the population, so the development of the flour industry is an important aspect of the functioning of economic and social components of countries. In the market of the flour-milling industry of Ukraine there are negative tendencies:
* reduction of the number of enterprises: for the last three years (2018-2020), more than 100 flour milling enterprises were closed;
* drop in production: for the same period the production of flour decreased by more than 300 thousand tons.
For successful foreign economic activity, flour-milling enterprises of Ukraine need a competitive advantage that will enable to create a larger consumer value for foreign consumers and will...