Content area
Abstract
The present article analyzes the existence of gender differences in the perceptions and attitudes of university students towards entrepreneurship. It measures perceptions of the public image of the entrepreneur, along with the desirability, viability and intentionality of students towards creating their own business. The empirical data for this research comes from a sample of university students who have attended a Business Creation program run by the venture capital association known as Fostering Entrepreneurship in Extremadura, Spain. Data analysis using bivariate and multivariate techniques reveal significant results, indicating that gender plays a significant role in how the figure of the entrepreneur is perceived and on the intention to generate new business. [PUBLICATION ABSTRACT]