Potential Development of Cibugary Farm as Agro-Ecotourism Object in DKI Jakarta

Abstract

Cibugary Farm (Cibubur Garden Dairy) is the only cow dairy agro-tourism in East Jakarta. This is a good opportunity for this agro-tourism. Along with the program that will be run by the East Jakarta Government by 2021, namely “Cipayung Ecotourism”, the development of Cibugary Farm into an agro-ecotourism site can support this program. Until now, the label owned by Cibugary Farm is only in the form of agro-tourism. For this reason, this study identified the potential of Cibugary to become an agro-ecotourism object (maintaining the educational element while preserving culture and the environment). The method used in this study is descriptive qualitative analysis, with data sources in the form of secondary data obtained from previous research and related agencies. The results of the study show that the Cibugary tourism object has the potential to be used as an agro-ecotourism object. This can be done by adding elements of Betawi culture in tourism activities and facilities and involving the community in their management.