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The Texas Library Association (TLA) Public Relations and Marketing Committee has something big in the works, and we're excited to share a sneak peek.
This year we're working on a new public awareness campaign: Libraries Transform Texas.
Sound familiar? Perhaps you've seen the bright, bold "Because" statements from the American Library Association's Libraries Transform campaign, powerful declarations of the many reasons libraries are essential to their communities. (www.ilovelibraries.org/librariestransform/because)
In the spring, ALA introduced state-specific branding for state library chapters and encouraged them to adapt the Libraries Transform messaging and branding in their own states.
Adopting the Libraries Transform message not only allows TLA to take advantage of the momentum the national campaign has already created, but also builds on the current Powered Libraries campaign to encourage a broader perspective...