Content area
Full Text
Abstract The rapid development of Gannan nave orange industry has made it become a regional superior industry in China. However, with the rapid expansion of the planting scale, the market dilemma of "vast planting hut low income" of navel orange growers is increasingly deteriorating, and Gannan navel orange industrial system is to be further traits formed and upgraded. Taking the quality and marketing as the bottleneck of industrial development, this paper analyzed factors influencing these two aspects. It came up with recommendations, including building superior regions, improving industrial quality and safety, and stressing multi-dimensional marketing, relying on government, enterprises, scientific research institutions, colleges and universities, non-governmental organizations, and navel orange growers. to promote high efficient and sustainable development of Gannan navel orange industry.
Key words Problems, Recommendations. Navel orange industry, Gannan
1Introduction
Gannan, located in the south of Jiangxi, the upper reaches of Ganjiang River, is the common name of Ganzhou City of Jiangxi and includes 3 districts and 15 counties (cities) under its jurisdiction. Gannan (24°29' -27"09'N) is 2% km from north to south and 277 km from east to west. Its east is Fujian Province, south is Guangdong Province, west is Hunan Province, and north is Ji'an City and Fuzhou City of Jiangxi Province. It is a region economically suitable for planting sweet orange. In the beginning of the 1970s, Gannan region started to plant navel orange-(a kind of sweet orange). In the 1990s, Gannan vigorously developed the citrus industry with navel orange as a major part. In 2000, the survey report of Ministry of Agriculture Gannan - Prospects of China's Citrus Industry after Entry into the WTO firstly confirmed the outstanding position of Ganzhou in the development of national citrus industry, hi the Development Plan for Superior Regions of Citrus (2003 - 2007) and Distribution Plan for Superior Regions of Citrus in China (2008 - 2015) issued by the Ministry of Agriculture, Gannan was included into the Gannan - Xiangnan (South Hunan) - Guibei (North Guangxi) Citrus Belt, to stress the development of high quality fresh navel orange. In 2012, the State Council issued Several Opinions about Supporting Development of Gannan Former Soviet Central Area, which clearly determined the strategic position of building Gannan former soviet area into the world largest...