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Product differentiation and commonality in design: Balancing revenue and cost drivers
Product differentiation and commonality in design: Balancing revenue and cost driversDesai, Preyas; Kekre, Sunder; Radhakrishnan, Suresh; Srinivasan, Kannan.
Management Science; Linthicum Vol. 47, Iss. 1, (Jan 2001): 37-51.
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