Promotion of Educational Institutions through Press and Publicity Work

Headnote

Abstract

Public relations department and its activities are playing an important role in promotion, development, image building and branding of educational institutions. Academic institutions are organizing various events and activities to get media coverage for the same. Educational institutes organize seminars, conferences, interaction programmes, culture fest, student activities, club activities, faculty club activities, national and international visits, campus tours, presentation, convocation, orientation programme, faculty interaction programme and FDPs. Entire activities organized by the various departments of the university or educational institutions through their public relation department try to get media coverage in print, electronic and web media. The press and publicity work is a challenging job for the PROs of educational institutions and organizations. Press and publicity work includes press release, news editing, conducting press conferences and interviews with the visitors and achievers, writing special articles on the campus attraction and facilities, important photographs of the event for the press, videos of the event for the electronic media and help to manage the events. This study is based on my conceptual knowledge, practical experience and a systematic research methodology process. An attempt has been made to understand the role of press and publicity in the promotion of educational institutions.

Keywords: Promotion; Educational institute; Branding; Event; Activities; Press; Publicity

Introduction

Promotion of educational institutions through public relations activity or press and publicity work is an important topic for the research point of view. Press and publicity is an important job in every educational institute. For completion this job and get popularity in proper manner every educational institute appoint a public relation officer or media manager. Through press and publicity work educational institute are getting popularity, developing image and branding, get more and more admissions and generate revenue, create credibility among students and parents for the institute. Press and publicity is not an easy job for a public relation officer and various challenges faced by a public relations officer to cover the event in media or get media coverage for the same [1-11].

Objective of the Study

The objective of the study is evaluating the promotion of educational institutions through public relations and press publicity work.

Hypothesis

Public Relations and press and publicity work play an important role in the promotions of educational institutions.

Research Methodology