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Real Estate Market Analysis: A Case Study Approach Adrienne Schmitz and Deborah L Brett Urban Land Institute 2001 243 pp. ISBN 0-87420-868-8
The purpose of the textbook, as stated in the preface, is to provide "a practical guide for analyzing the market potential of real estate development" in response to expressed interest in a book "with a more hands-on approach" by many instructors and practitioners. Thus, the book is not a compendium of economic theory, nor mathematical models. It is rather the application of relevant economic theory to real estate development problems via case studies. The student, in using this book, is immediately submerged in the rationale for, and meaning of, real estate market research, as well as the basic concepts of market research. Thus, the book attempts to bridge "theory to practice" to commend itself as a valuable textbook for instructors of real estate/business courses who use the case study approach.
This nearly 250-page textbook may be divided into two main sections theoretical and empirical sections. The theoretical section, which is composed of the first two chapters, deals with the meaning of market analysis, how market analysis fits into the development process, and the broad concepts of market analysis. The section highlights the increasing importance of qualitative analysis to counteract the ineffectiveness of...