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Patrick Legohérel , Elisabeth Poutier and Alan Fyall (eds.)
Goodfellow Publishers Ltd, Woodeaton, Oxford, 2013, 255pp., £29.99,
ISBN: 978-1908999498
(paperback)
Studying all those years ago, we were taught that in a nutshell, Yield Management is selling the right product, to the right customer, at the right time, for the right price. Over time, Yield Management has evolved from being a revenue maximisation tool into a calculated decision-making tool used by senior management. In this book, the authors explore this metamorphosis whereby Yield Management became Revenue Management, and is now universally recognised as an intelligence tool that plays an increasingly more strategic role within the hospitality and tourism industry.
Legohérel, Poutier and Fyall's book examines the role of Revenue Management within the commercial environment. This book takes the concept of Revenue Management and makes it more accessible not just to hospitality and tourism professionals, but to students and educationalists. The authors have written the book in a very thought-provoking way through their narrative and use of relevant industrial case studies.
Part 1 provides the readers with an overview of the concepts and techniques for Revenue Management incorporated within the Hospitality and Tourism Industry. Part 2 focuses on contributions from industry practitioners of Revenue Management, made up of Revenue Managers, Consultants and Academics. These inputs provide a wide ranging and current review of issues relating to Revenue Management.
Chapter 1 puts the theory and origins of Yield Management into context for the reader. The principles and practices of Revenue Management are defined and shown to have advanced through their many applications across the hospitality and tourism industry. The chapter includes industry examples to complement the narrative and help the reader appreciate...